The ‘Green’ of the Gaming Industry

The ‘Green’ of the Gaming Industry

 ~ Samantha Lewis

‘Green’ comes in two forms with the gaming industry in 2014. The ‘green’ – as in cash – is what the gaming industry is seeing more and more of these days. There have been huge deals announced in the marketplace just this past week – with Amazon buying Twitch for choco_splash_small$970 million dollars. Twitch is a service, by the way, that is actually based on allowing users to watch and broadcast video game play. Believe it or not, every month tens of millions of people head to Twitch in order to watch friends and strangers play billions of video games; and now with Amazon’s buy, it seems gaming as a ‘spectator’s sport’ will be as popular as playing the games themselves.


It is the advertisers that make Twitch an incredible buy for Amazon, seeing as that the marketers and advertisers out there will usually spend a huge amount of green when it comes to ‘appearing’ on sporting sites and at sporting events that are ‘live’. It is also a buy in the gaming industry that upsets some of the big league names, like Google, who wanted to acquire Twitch for themselves. In essence, the big guns out there – Facebook, Google, Amazon, Netflix, and many more – want ‘in’ bigtime when it comes to the gaming market. In addition to that, the big guys are doing everything from announcing a new Angry Birds game that will launch next week on the Nook, allowing Barnes & Noble Nook buyers a jump on the market to a new Apple wearable computer that is supposed to be announced 9-9-2014.


But as stated up above, there are two ‘green’ areas in the gaming industry: One is cash, but the other comes from environmental sustainability. When it comes to the industry that is growing exponentially each and every day, it is nice to know that being green is actually a goal of the gamers and game companies out there. Gaming companies recycled over 68,000 tons of materials during the past year. That includes companies recycling everything from tons of compost to cardboard and actual games and game systems. Inside these companies, they have also shown a savings of carbon emissions; using new technology they have been able to cut back these emissions by as much as eight to eleven percent.


Being a friend to the environment has actually played a huge factor in the gaming industry’s corporate strategy. Why? Because it saves them money. They are able to cut costs and serve their customer base (which is building every day), by offering them better service. Going ‘green’ and keeping the minds on environmental sustainability have also allowed these companies to become competitive, which makes for awesome deals that help the economy.


In addition, there are actual projects in universities and at gaming companies that focus on everything from how to conserve energy, to what types of crops to plant in order for habitats to return to their natural glory, to forest management. These projects are creating ‘games’ to be released to the consumer and to university students so they can ‘play’ at the same time as they learn how to better protect and preserve the world.


An excellent idea: Take the popular sport that is all the rage and combine it with ways to save the earth. Now THAT is an Amazonian idea. Enjoy!


Astronaut Stranded on Mars Survives By Wits in Outer Space Adventure

  The Martian Film Review by Kam Williams Astronaut Stranded on Mars Survives By Wits in Outer Space Adventure   MacGyver was a TV series which revolved around a title character famous for relying on his vast body of scientific knowledge while using everyday household items to save the day in a variety of life-and-death situations. The Martian is an outer space adventure in which a stranded astronaut with an uncanny knack for improvisation takes a similar … [Read More its Good for You...]


Susan’s Search: New Book by Alan Smith Takes Readers on a Journey for Reclaiming Health

  Author Alan E. Smith has published his new book Susan's Search on Amazon Kindle, just in time for National Breast Cancer Awareness Month. Susan's Search narrates the story of Susan Weaver, a woman in her 50s who’s just been diagnosed with breast cancer. After listening to lots of mainstream doctors, she’s confused and feels there has to be a better way to treat the problem so she starts researching complementary and alternative medicine. The book turns on her … [Read More its Good for You...]


13th Annual Pocono Mountains Film Festival

    The Pocono Mountains Film Festival The 13th Annual Pocono Mountains Film Festival will be held at the beautiful Camelback Resort on Friday, October 23rd and Saturday October 24th, 2015. This year's PMFF Honorees are:  Rhonda Ross/Music Career Achievement Award, Patrik-Ian Polk/Best Director  for 'Blackbird' (which starred  Isaiah Washington, Mo'Nique, and Julian Walker), Derrick Simmons/Film Career Achievement Award,\ Gary Smith/ Gary in the Morning … [Read More its Good for You...]

Real Estate

Housing Sales Increase but Questions Remain

Housing Sales Increase but Questions Remain By Burt Carey   Big bankers and mortgage lenders like Bank of America and Merrill Lynch say changing demographics are fueling a first-time home buyers market in 2015 that may be short-lived. Real estate, it seems, is heating up – at least for value seekers. At the current rate, home sales are on pace to post their best year since 2007, even with increased prices. Fueling the action are two important elements: … [Read More its Good for You...]


Prime Time with Guggenheim!

  Davis Guggenheim The “He Named Me Malala” Interview with Kam Williams Prime Time with Guggenheim! Philip Davis Guggenheim is an Academy Award-winning director and producer whose work includes Waiting for Superman, It Might Get Loud, and An Inconvenient Truth, which won the Oscar for Best Documentary in 2007. The following year, Davis produced and directed President Barack Obama's biographical film, A Mother's Promise, and he also made The Road We've Traveled for … [Read More it Good for You...]


Yamaha Marine Unveils New Prop Selector

  Yamaha Marine Unveils New Prop Selector by Ted Lund   Picking the right propeller(s) for your Yamaha Outboard-powered boat just got a whole lot easier thanks to an innovative new web-based interface called Yamaha Propeller Selector (, introduced recently by one of the world’s leading manufacturer of two- and four-stroke power solutions for the marine market. “Our customers have never had this much propeller information … [Read More its Good for You...]


Are Daily Fantasy Sports Rigged?

  Are Daily Fantasy Sports Rigged? By Burt Carey   The multi-billion dollar daily fantasy sports industry has come under scrutiny this week following a release of information on teams built from National Football League players before their week 3 games began. The New York Times broke the story Monday after a user on an online fantasy forum site recognized that an employee of the daily fantasy sports company DraftKings released data on player ownership … [Read More its Good for You...]


While VW Takes a Beating, Fiat Chrysler and Subaru Roll Out Big Plans

  While VW Takes a Beating, Fiat Chrysler and Subaru Roll Out Big Plans By Burt Carey   Less than two months after storming to the top of worldwide auto manufacturer sales in 2015, Volkswagen is reeling to absorb a recall of as many as 11 million vehicles to de-program software used on diesel models designed to fool emissions testers. Such bad news quite easily drowned out the industry’s good news for the week: Fiat Chrysler has reached tentative … [Read More its Good for You...]


Turning Leaves and History Await the Adventurous at Cumberland Gap

  Turning Leaves and History Await the Adventurous at Cumberland Gap By Burt Carey   Fall colors don’t get any prettier and history doesn’t get any richer than what you can find at the Cumberland Gap National Historical Park this fall. Situated where Kentucky, Virginia and Tennessee come together, Cumberland Gap is a pass in the Appalachian Mountains whose use dates back to crossings by Native Americans, early settlers and soldiers during the Civil War. … [Read More its Good for You...]