Google+

The ‘Green’ of the Gaming Industry

The ‘Green’ of the Gaming Industry

 ~ Samantha Lewis

‘Green’ comes in two forms with the gaming industry in 2014. The ‘green’ – as in cash – is what the gaming industry is seeing more and more of these days. There have been huge deals announced in the marketplace just this past week – with Amazon buying Twitch for choco_splash_small$970 million dollars. Twitch is a service, by the way, that is actually based on allowing users to watch and broadcast video game play. Believe it or not, every month tens of millions of people head to Twitch in order to watch friends and strangers play billions of video games; and now with Amazon’s buy, it seems gaming as a ‘spectator’s sport’ will be as popular as playing the games themselves.

 

It is the advertisers that make Twitch an incredible buy for Amazon, seeing as that the marketers and advertisers out there will usually spend a huge amount of green when it comes to ‘appearing’ on sporting sites and at sporting events that are ‘live’. It is also a buy in the gaming industry that upsets some of the big league names, like Google, who wanted to acquire Twitch for themselves. In essence, the big guns out there – Facebook, Google, Amazon, Netflix, and many more – want ‘in’ bigtime when it comes to the gaming market. In addition to that, the big guys are doing everything from announcing a new Angry Birds game that will launch next week on the Nook, allowing Barnes & Noble Nook buyers a jump on the market to a new Apple wearable computer that is supposed to be announced 9-9-2014.

 

But as stated up above, there are two ‘green’ areas in the gaming industry: One is cash, but the other comes from environmental sustainability. When it comes to the industry that is growing exponentially each and every day, it is nice to know that being green is actually a goal of the gamers and game companies out there. Gaming companies recycled over 68,000 tons of materials during the past year. That includes companies recycling everything from tons of compost to cardboard and actual games and game systems. Inside these companies, they have also shown a savings of carbon emissions; using new technology they have been able to cut back these emissions by as much as eight to eleven percent.

 

Being a friend to the environment has actually played a huge factor in the gaming industry’s corporate strategy. Why? Because it saves them money. They are able to cut costs and serve their customer base (which is building every day), by offering them better service. Going ‘green’ and keeping the minds on environmental sustainability have also allowed these companies to become competitive, which makes for awesome deals that help the economy.

 

In addition, there are actual projects in universities and at gaming companies that focus on everything from how to conserve energy, to what types of crops to plant in order for habitats to return to their natural glory, to forest management. These projects are creating ‘games’ to be released to the consumer and to university students so they can ‘play’ at the same time as they learn how to better protect and preserve the world.

 

An excellent idea: Take the popular sport that is all the rage and combine it with ways to save the earth. Now THAT is an Amazonian idea. Enjoy!

Entertainment

John Barrowman Thinks Casting Agents Should be Deaf, Dumb and Mostly Blind

  John Barrowman Thinks Casting Agents Should be Deaf, Dumb and Mostly Blind   By Jeremy Bamidele Science fiction, fantasy, and in lesser cases horror films have been ahead of their times in addressing social issues. This is partly due to their ability to disassociate themselves from the normalcy of reality. In fantasy, racial wars and prejudices are represented through orc vs. elves. Such disassociations allow them to seriously address issues while … [Read More its Good for You...]

Books

Blood Brothers

  Blood Brothers The Fatal Friendship between Muhammad Ali and Malcolm X by Randy Roberts and Johnny Smith Basic Books Hardcover, $28.99 392 pages, Illustrated ISBN: 978-0-465-07970-4 Book Review by Kam Williams “[This book] is the story of how Cassius Clay became Muhammad Ali and the central role Malcolm X played in his life. It is a tale of friendship and brotherhood, love and deep affection. It is also a story of deceit, betrayal, and violence--inside and … [Read More its Good for You...]

Art

ART EXHIBITION: 150 Years After The Civil War

  Cynthia Groya 150 Years After The Civil War: A Contemporary Perspective January 10 - March 6, 2016 Artist's Reception: Sunday, January 24, 3:00 - 5:00 pm Nassau Club 6 Mercer Street  Princeton, NJ 08540 The ideas reflected in Groya's paintings express a conversation about struggle for equal rights in our culture, in our time. The origin of this struggle can be traced to The Civil War in our country, which ended 150 years ago. The … [Read More its Good for You...]

Real Estate

New Home Sales Jump in April

  New Home Sales Jump in April By Burt Carey Sales of new homes hit their highest rate since 2008 in April, according to the Commerce Department’s U.S. Census Bureau. April sales increased 16.6 percent over March figures, which correlates to a seasonally adjusted rate of 619,000 home sales projected for the year. The median price of those new homes was $321,000, the highest median price ever recorded. That’s up 9.7 percent from sales one year ago. The … [Read More its Good for You...]

Lifestyle

The “Grand” Role

  The “Grand” Role by Amy Lignor   There are tons of parenting magazines out there that offer support, advice, and more to the expectant parent or parents. And, I think we can all agree, there are millions of people who wish to offer up advice on everything from how to treat said baby to how you should raise them, educate them, talk to them – heck, there are millions who will be more than happy to advise you on just about every aspect of your baby’s future. … [Read More it Good for You...]

Outdoors

Yamaha Propeller Selector, Endless Propeller Solutions

  Yamaha Propeller Selector, Endless Propeller Solutions   The Yamaha Propeller selection page on Yamaha’s webpage is a great tool for every boat owner as a tool not only to make sure the correct prop is on their boat but also gives the ability and freedom to change the prop with ease, depending on the application. Everyone knows the equipment used for bass fishing is not the same for chasing tuna offshore, and the same logic applies to selecting a prop. At … [Read More its Good for You...]

Sports

Tiger Woods Opts Out of U.S. Open, Quicken Loans

  Tiger Woods Opts Out of U.S. Open, Quicken Loans By Burt Carey Tiger Woods isn’t ready to stage a comeback just yet. The 14-time major champion sent messages via Twitter and his website Tuesday that he would not be competing at either the U.S. Open at Oakmont next week or the PGA Tour’s Quicken Loans tournament the following week. "While I continue to work hard on getting healthy, I am not physically ready to play in this year's U.S. Open and the Quicken … [Read More its Good for You...]

Business

Feds Eyeing a Crackdown on Predatory Payday Lenders

  Feds Eyeing a Crackdown on Predatory Payday Lenders By Burt Carey The federal Consumer Financial Protection Bureau is proposing new regulations designed to place limits on excessively high-interest loans issued by short-term lenders. The CFPB proposal would require so-called payday lenders to prove borrowers have an ability to repay a loan by the time it comes due – usually by the borrower’s next pay period – without having to renew the loan or take out a new … [Read More its Good for You...]

Travel

The New “IN” Thing Just Happens to be “UP”

  The New “IN” Thing Just Happens to be “UP” by Amy Lignor   Whether you choose South Africa or Yankee, Connecticut, the new “in” places to travel and lay your head just happen to be based on the one “resort” that Tarzan was so proud of. Yes. You guessed it…the swank, high-class, relaxing treehouse. All over the globe people have decided to sink money (a great deal of it) into creating one of the oddest choices to stay architecturally. An “odd” choice that just … [Read More its Good for You...]

Google+