The ‘Green’ of the Gaming Industry
~ Samantha Lewis
‘Green’ comes in two forms with the gaming industry in 2014. The ‘green’ – as in cash – is what the gaming industry is seeing more and more of these days. There have been huge deals announced in the marketplace just this past week – with Amazon buying Twitch for $970 million dollars. Twitch is a service, by the way, that is actually based on allowing users to watch and broadcast video game play. Believe it or not, every month tens of millions of people head to Twitch in order to watch friends and strangers play billions of video games; and now with Amazon’s buy, it seems gaming as a ‘spectator’s sport’ will be as popular as playing the games themselves.
It is the advertisers that make Twitch an incredible buy for Amazon, seeing as that the marketers and advertisers out there will usually spend a huge amount of green when it comes to ‘appearing’ on sporting sites and at sporting events that are ‘live’. It is also a buy in the gaming industry that upsets some of the big league names, like Google, who wanted to acquire Twitch for themselves. In essence, the big guns out there – Facebook, Google, Amazon, Netflix, and many more – want ‘in’ bigtime when it comes to the gaming market. In addition to that, the big guys are doing everything from announcing a new Angry Birds game that will launch next week on the Nook, allowing Barnes & Noble Nook buyers a jump on the market to a new Apple wearable computer that is supposed to be announced 9-9-2014.
But as stated up above, there are two ‘green’ areas in the gaming industry: One is cash, but the other comes from environmental sustainability. When it comes to the industry that is growing exponentially each and every day, it is nice to know that being green is actually a goal of the gamers and game companies out there. Gaming companies recycled over 68,000 tons of materials during the past year. That includes companies recycling everything from tons of compost to cardboard and actual games and game systems. Inside these companies, they have also shown a savings of carbon emissions; using new technology they have been able to cut back these emissions by as much as eight to eleven percent.
Being a friend to the environment has actually played a huge factor in the gaming industry’s corporate strategy. Why? Because it saves them money. They are able to cut costs and serve their customer base (which is building every day), by offering them better service. Going ‘green’ and keeping the minds on environmental sustainability have also allowed these companies to become competitive, which makes for awesome deals that help the economy.
In addition, there are actual projects in universities and at gaming companies that focus on everything from how to conserve energy, to what types of crops to plant in order for habitats to return to their natural glory, to forest management. These projects are creating ‘games’ to be released to the consumer and to university students so they can ‘play’ at the same time as they learn how to better protect and preserve the world.
An excellent idea: Take the popular sport that is all the rage and combine it with ways to save the earth. Now THAT is an Amazonian idea. Enjoy!